Culture is our ROI

& culture is built here.

We’re a brand strategy agency dedicated to brand companies to build up people & culture.

 
 

We believe that great brands have great people that extend their culture to their clients.

 

Stories unite us.

 

Every business has a story, a PARABLE.

 

A short story, that, when told to the right people, at the right time, in the right place, will leave a massive impact.

We’re a Brand Strategy & Storytelling Company

We’re on a mission to simplify brand strategy so that companies can increase employee engagement & client retention.

Resources

The Promised Brand Podcast

Most brands are trying to be something else for themselves. We can help your brand be the promised land to someone else.

Listen in for conversations and stories orbiting around brand strategy, employer branding, and storytelling for business.

Download the e-Book

Clarifying your message and story for business can be hard. Storytelling for Industrial Business will help give you a roadmap for a successful brand strategy

At our core, PARABLE develops brand strategy through messaging platforms, logo design, & podcast production.

People we work with

  • GLIDE Design

    “My experience and that of my team was one of thoughtful inquisition and fresh and inspiring conversations. My interview with Luke was honestly riveting. I've never been asked, "what's at stake for you" and immediately couldn't wait to learn the essence of what my leaders, managers and employees had to say about his many thoughtful questions. My favorite part about the process was his steady hand through the process of discovery and brand messaging formation.”

    • Travis McAshan, Founder & CEO of GLIDE Design

  • Blue Oceans Data

    “I found the process very satisfying, from the introduction, getting to know Luke, the beginning process. It became very clear early on that the information that was able to glean from our conversations, something special would be drawn out. The process was very straightforward, but different than anything that I had experienced before. I had been through similar activities before, coming from corporate America, but this seemed fresh and new, and most definitely turned out to be the case. His professionalism, but more importantly his skill of drawing out very specific information.”

    • Ray Tompkins, Founder & Owner of Blue Oceans Data