GLIDE Design LLC
Meaningful Work that Makes a Difference
CLIENT
GLIDE Design is a web development company based out of Austin, TX. They pride their work in building beautiful websites with powerful results. Their secret sauce? Building meaningful relationships.
The Roadblock
GLIDE has become a household name specifically for Texas-based companies looking to get their good name out to the right people. With over 20 years of experience, GLIDE has not only built up a reputation for their beautiful custom websites, but they’ve embodied the hearts and minds of their people. With their growth, however, presented the need to clarify their messaging. In the past year alone they’ve made huge operational changes and massive new hires. With a great business model and great results, they’ve been wrestling to align a simplified brand story.
Brand Story Solution
Our work with GLIDE came with a motive to not reinvent the wheel. They had a beautiful foundation and a deep passion for the work they did. Our goal simply orbited around cleaning up the house to allow their true purpose to shine. The PARABLE process allowed for key leaders, employees, and even their clients to shed a light on what mattered the most about their business and story.
Founder and CEO, Travis McAshan had this to say about the process:
“PARABLE’s work on our brand story was the most insightful and impactful part of the experience. Realizing I had a founder story that was similar to, but different from my employee's story along with the experience and story from our clients. I'd never thought about brand this way. It was refreshing and it has fundamentally changed my perception of what a brand is and how understanding all stakeholder perspectives allows us to speak a clearer and more compelling message. All good things!”
Testimonial
“My experience and that of my team was one of thoughtful inquisition and fresh and inspiring conversations. My interview with Luke was honestly riveting. I've never been asked, "what's at stake for you" and immediately couldn't wait to learn the essence of what my leaders, managers and employees had to say about his many thoughtful questions. My favorite part about the process was his steady hand through the process of discovery and brand messaging formation.”
- Travis McAshan, Founder & CEO of GLIDE Design