Blue Oceans Data
Revolutionized Network & DevOps Management
CLIENT
Blue Oceans Data is an Austin-based technology powerhouse. They’ve revolutionized enterprise network management through AI and are rapidly growing to support the pending needs of our technological age.
The Roadblock
With over 35 years of experience in the network and dev-ops industries, Blue Oceans certainly carried the knowledge and expertise to get their job done. However, the team at Blue realized they’ve become too ingrained in their business and tech lingo to be able to share a simple and impactful story of who they were.
Brand Story Solution
Knowing that technology is a growing industry, our first goal was to get to the core of the exact problem and solution Blue really had in pocket. Making tech simple and clear became our biggest challenge. Once our teams unified around a common theme, we really had the runway to delve into the heart and passion behind the engine that ran Blue.
Owner, Ray Tompkins, noted this about discovering their story:
“In our technology business, we speak a different language, so working with Luke & PARABLE provided an invaluable insight. From internal communication that's needed for our team and for marketing material to our customers.
Marketing now from this perspective, provided the most clear and concise information that presented our product in a "One Liner" statement. Something that I've worked on for years, never feeling as if I had captured it correctly. In fact I was far from it. After interviewing both internally within the company and externally with our customers, PARABLE brought it to extreme clarity. I was amazed that through his process he was able to state what our software does. It didn't stop there, continuing with a mission statement that now has led to a complete "Brand Framework".”
Testimonial
“I found the process very satisfying, from the introduction, getting to know Luke, the beginning process. It became very clear early on that the information that was able to glean from our conversations, something special would be drawn out. The process was very straightforward, but different than anything that I had experienced before. I had been through similar activities before, coming from corporate America, but this seemed fresh and new, and most definitely turned out to be the case. His professionalism, but more importantly his skill of drawing out very specific information.”
- Ray Tompkins, Founder & Owner of Blue Oceans Data