Wing & Blade Barber Co.
Where Nostalgia Meets Modern
CLIENT
Wing & Blade Barber Co. is a growing barber shop based out of San Diego, CA. Built by barbers for barbers, Wing & Blade has brought the nostalgia of old-school barbering back for the modern-day gentleman. This is their story.
The Roadblock
Wing & Blade has been around the block a few times and already built a name for itself in Encinitas, CA. But when Vianna came to our team, she was looking to shoot past the moon. With dreams to build out multiple locations, Vianna lacked a playbook for their brand story. With a growing business, this was the next step to multiply their success.
Brand Story Solution
The north star of this project didn’t revolve around creating a whole new sense of brand for Wing & Blade. Their business was working well and growing with a passion, so the real question was: How do we replicate the magic?
We worked closely with their team and brought in a few key clients to help build the research. Their vibe and customer experience were true to form: relationships matter most. Vianna wasn’t just hoping to grow with multiple locations, but she aimed to change the way barbers were treated in the industry. We helped re-establish their brand to tell a whole new story to empower barbers and bring craft back to a quick-cut industry.
In the end, we helped develop a brand playbook for Wing & Blade that clarified who to train and hire and scale their business to multiple locations. Wing & Blade, where nostalgia meets modern.
Testimonial
“Truly great experience creating the foundation of our brand Wing & Blade. I couldn’t thank the PARABLE team enough for the time spent, the deep dive into all aspects of the brand, the passion behind their work, and the final outcome of what they created for our company. A brand guide is such a key component, and I highly recommend PARABLE to write your story!”
- Vianna Bigornia, Founder & CEO of Wing & Blade Barber Co.